Everyone knows that old saying “A picture tells a thousand words”. Well it’s absolutely true!
One image can ignite memories, desires and emotions that connect to an experience. One image can create the notion of love, having pride, being excited, being caring to want to reach out and help, being envious, fearful, feeling shame or even stupid. Which means one image holds the power to impact and influence a buying decision.
One thing that big brands know well is how to use the power of an image to sell their products and services. If you know how your customers tick, what’s important to them and what their pain points are, the right image can either support or totally communicate the perfect message resulting in the sale or desired action.
Words can say alot… but an image can connect and relate to your customer. Never underestimate the power of an image.